Digital Signage - DOOH Solutions

What is Digital Out of Home?

Outdoor advertising is the long-standing way of promoting one-to-many, and Digital Out of Home, falls into two categories:

Place-based media: tend to be the screens found in shopping centres, gyms, office buildings, petrol stations, restaurants & bars, taxis and more. It’s a way for brands to reach a wider audience and engage with their customers.

Large format media: from billboards to bus and train stations, and other street level locations visible by pedestrians.

DOOH advertising is one of the most cost-effective ways of advertising and having the farthest reach as a channel.

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DOOH Solutions

Billboards

Vibrant outdoor LEDs reinvent the billboard experience for consumers with state-of-the-art technology, while brands gain a more absorbing connection with their customers. LED Billboards come in many shapes and sizes, but they all have one goal – to get your message seen by as many people as possible out in public. They are a great way to reach a great number of people in a particular area, and can often be more affordable than other traditional means of advertising.

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Bus Stops/Train Stations

Reduce perceived waiting times for the public whilst also promoting brands with visually engaging content, encouraging people to purchase those promoted products and services. Due to the placements being used for public transport, these locations have high footfall making them a cost-effective form of DOOH advertising.

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Outdoor Totems

Digital signage placed inside your buildings will likely only be seen by those inside or passing by the entrances, however, by utilising Outdoor Totem solutions you can greatly increase your reach and attract people that would have otherwise not entered your buildings. Outdoor Totems encase digital signage screens in weatherproof and vandal-proof housing to protect the hardware and allowing them to be installed anywhere outside for the general public to see.

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Wayfinding

By using touch screen technology with digital signage, this solution creates a more intuitive way to guide people to their destination. Digital Wayfinding enables individuals to get detailed, point-to-point direction to their destination without having to find and interact with the right people who may or may not know how to get there or only get landmark-style directions. In tandem with wayfinding, these screens can also show promotional content, or maybe be used as an information hub to tell people more about the local area.

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Complete End-to-End Setup with SCAN

Scan have a full dedicated team, specialising in digital solutions. Speak to one of our team members today and discuss your project. They will work with you from start to finish. From consultation to installation, training and ongoing support, no project is too big or small.

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Complete End-to-End Setup with SCAN

Scan have a full dedicated team, specialising in digital solutions. Speak to one of our team members today and discuss your project. They will work with you from start to finish. From consultation to installation, training and ongoing support, no project is too big or small.