Digital Signage in Retail
Why use digital signage in retail?
The retail landscape has changed dramatically in recent years, and continues to change. Retailers now have to bring their A-game to customers, and be more than just a store. The inclusion of digital signage solutions within retail helps provide this enhanced customer experience in many ways, and more importantly tracking the effectiveness with data and analytics provides the ROI to you and your team.
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Drive traffic through the doors - Window Screens
It used to be the odd store here and there that employed the power of digital window displays, now it’s almost everyone, and for good reasons. Statistics show, 8/10 customers have entered a store because of a digital sign catching their attention. That’s a huge amount of shoppers that may have otherwise walked on by.
Within this scenario, the recommendation is to use either high bright screens or LED to ensure the content is seen even in direct sunlight.
Indoor Digital Signage - Increase Purchase Decisions
Data has shown that there is an increase in purchasing decisions at checkouts and end of aisles (especially among small ticket items), however by including digital signage throughout a store, also help reassure customers of their purchasing decision, whether it be about including additional information about the product, e.g. ethical, environmental information. Including the additional support information, or cross-selling with other products, all this information helps customers move along their purchasing decision path. In today’s world, 44% of shoppers also admit that social media increases purchasing decisions. With digital signage social media can easily be included to the digital display.
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Indoor Digital Signage - Provide Entertainment
Digital signage doesn’t have to be used just for sales promotion and purchasing purposes. Creating an enhanced customer experience improves their overall brand experience and turn this helps convert them to stronger brand advocates. With the changes in retail expectations, there is more demand for the use of digital signage in this area than ever before. The use of large screen format and LED displays play a large part of this brand experience, allowing brands to change the environments, change the atmosphere and ultimately change the customer experience.
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Indoor Digital Signage - Interactive screens
As the retail landscape changes, customers are expecting the lines between online and offline to blur, and have higher expectations on their experiences. For that reason, retail stores are becoming more digital, and touch screens allow customers to become more connected which in turn boosts the bottom line. With these solutions, customers feel in control of their own decisions.
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Indoor Digital Signage - Menu Boards
Digital Menu Boards bring more benefits than just saving money on printing and implementation costs. First and foremost, it allows you to show what the food actually looks like, therefore drawing customers in to purchase. It also allows you to guide the customer's eyes through the content, providing upsell opportunities and strong brand experiences. And finally an entertainment channel while they wait, improving the customer experience.
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Indoor Digital Signage - Lift & Learn
Lift & Learn uses RFID sensors and an interactive shelf, where products are placed. Each product will trigger related content on a nearby screen when picked up by the customer. If two products are picked at the same time, a comparison of the two can be shown on screen. This provides an instant benefit to customers who can compare and contrast the product instantly, helping them make a faster decision on purchasing.
Lift & Learn puts the information at the customer's fingertips instantly. Therefore, ensuring that the right information gets to the right customers at the right time.
Wayfinding
Wayfinding digital signage provides customers the tools they need to find what they are looking for quickly and efficiently, and the best route to take. When placed in the optimal location, a wayfinding solution can help reduce customer stress levels, reduce time spent, and therefore overall improve the customer experience level.
With the data gathered from wayfinding solutions, organisations can learn what destinations are searched the most, and the areas that receive the most traffic. This data can be used to plan future marketing strategies, store layouts and product placements.
The Power of Retail Analytics
Retail Analytics brings big data around consumer behaviour and sales in the brick and mortar environment. These solutions help understand needs and demands, which results in improving customer experience. Our solutions include:
Footfall Counters
Footfall starts the analytic journey by counting how many customers walk in/out of any given door. This helps provide an understanding of how effective the store is in attracting customers through the door, before they begin their customer experience inside.
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Zone Analytics
Zone Analytics is a solution that measures the density of any given area within a space, using overhead cameras. By marking zones out in a store, it measures how many people pass into or through those zones, and even how long they spend in each zone. This data ensures floor formats are working effectively to ensure customers explore more of the area. A study by Path Intelligence showed that a 1% increase in dwell time resulted in a 1.3% increase in sales.
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Traffic Analytics
Traffic Analytics provides an understanding of the customer/visitor behaviour within a retail space. It helps measure trends, understand the performance of specific campaigns in stores and get a better understanding of how customers interact with the physical space.
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Audience Analytics
Lift & Learn uses RFID sensors and an interactive shelf, where products are placed. Each product will trigger related content on a nearby screen when picked up by the customer. If two products are picked at the same time, a comparison of the two can be shown on screen. connected,es an instant benefit to customers who can compare and contrast the product instantly, helping them make a faster decision on purchasing.
Lift & Learn puts the information at the customer's fingertips instantly. Therefore, ensuring that the right information gets to the right customers at the right time.
More than just the store
When we talk about retail, we quite often forget about the other areas that help make the organisations successful, and digital signage can be used to support these areas also:
Control Rooms
Our control room solutions can be used in any operations centre, whether this be monitoring CCTV, or analysing multiple dashboards within the operations centre, cyber security team, or data analytics. This solution enables operators to easily display, customise and interact with an unlimited number of sources, while providing managers with a real time overview of operations.
These features allow operators to see key information as soon as possible, and therefore respond faster and more effectively.
Internal Communication
Whether it’s in the head office or warehouse, communicating to all colleagues has become a challenge and digital signage helps bridge this gap. As everyone is used to digesting information from screens, whether this be phones, TVs or laptops, the method is one that is accepted by all, and digital signage is an extension of this media. It allows you to instantly communicate to the right people with the right message effectively.
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Scan have a full dedicated team, specialising in these solutions. This ensures a smooth transition from consultation to installation, training and ongoing support. Speak to a team member today to start your project.
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