The Fragrance Shop
Grabbing customer attention with a stunning digital signage solution
The Fragrance Shop is the UK’s largest independent, fragrance retailer
Their aim is to make mainstream and luxury fragrance affordable and accessible. They showcase over 150 fragrance brands and over 200 beauty brands, all of which are available to browse online at your leisure too.
They pride ourselves in delivering outstanding service to their customers, and have recently been awarded for excellent customer service. Whether you choose to shop in one of 199 stores, online or over the phone their friendly team are on hand to help make finding the perfect fragrance a pleasurable experience for all.
The Challenge
After working with Scan to upgrade the traditional static banners to digital signage posters throughout their estate, The Fragrance Shop began looking for an impactful custom digital signage solution for their new Indulge Beauty flagship store at the Westfield Stratford City Shopping Centre.
Our initial objective was to find a solution that would give us a flexible and reactive solution to promote offers and key brands throughout the store. Static banners easily ripped and looked tired quickly. Therefore, the installation by Scan, not only improves our readiness to offers, but also provided a digital media platform for fragrance brand advertising.
The Solution
Working with the Scan digital signage team, they installed a mixture of several video walls, large format displays and a dynamic stretched screen all controlled using the Beabloo CMS throughout the store, which provided the perfect reactive solution they were looking for.
The team at Scan were proactive and we worked together to find a cohesive solution. Our initial brief was given as a guide, but the team helped advise further on how to maximise the exposure and the solutions needed to achieve this.
The Results
Although we are in the early stages of implementation, the installation at a minimum has met the main objective we set out with. The screens have had an impressive design impact on the store and they definitely add a wow factor. Further analysis will be done on the impact from a revenue point of view.
In addition to the improved look and feel of the store, the support service from Scan has been outstanding. The teams experience and knowledge meant the project ran smoothly and exceeded our expectations.
Testimonial
"We have worked with and ordered from Scan for over 10 years for various computers and peripherals. With the growth of the Scan business into different sectors, it has meant our relationship has also grown to fulfil different demands. Once we realised we needed digital signage it was only natural to speak to the Scan Business team. We explored other solutions and companies, but the offering from Scan stood out above all others."
Roni Raithatha – Head of Trade Partnerships.